Insider Tips And Tricks For Dealing With Software Reviews SitesOn January 3, 2023 by Joanne
Brands creating how-to guides, product descriptions, and blog posts for their businesses have dominated online marketing content. While content creation is still an essential part of digital advertising, prospects are becoming more interested in independent reviews about your product.
Peer–to–peer content is growing because of this. 84% believe online reviews are as trustworthy as personal recommendations. Therefore, every business should pay attention to who is reviewing their product and what the reviews say about it.
What Does “Software Product Review” Mean?
Each review site is not the same. This is true in both terms of legitimacy and quality, but also in terms of there are different types. Today, the term “review site” has been a bit of a blanket term. It includes two very different types of review-based material.
- Peer Review Sites: Sites that encourage real-world customers to share their experiences of brands and create content based on their brand interactions are well known as peer review sites.
- Influencer Review Sites: These sites are traditional editorial review sites that often review both software and tech gadgets. These sites employ expert editors to rate and review the products. These influencer review sites rank high in Google because they are optimized for SEO.
We will be focusing this article on Review Sites. In a world where approximately half of all customers claim that Influencer Marketing influences purchasing decisions, working with these review websites can help boost your software’s downloads as well as sales.
How To Find Good Software Review Sites?
There are many options for finding sites worth being featured. Below we’ll discuss the two most common.
- Do Competitor Analysis
The analysis of competitors is a key part of any business operation, such as pricing, SEO, and product innovation. Yet, it is often overlooked in influencer marketing and reviews. This process involves finding out what sites your competitors feature on. This can be done using tools such as Ahrefs to look at the backlink profile. It will show you which sites are linking directly to your competitor. Ahrefs is a good tool to use for this. You can limit your search to the backlink profile of competitors’ homepages. Many tool reviews will include a link there (rarely to feature pages).
- In General, Search For Review Websites
This is where things become a little meta. Start by searching for “Top 10 best review websites”. Be sure to narrow your search (e.g., Top B2B Software Review Sites), and ensure that you are reviewing the right software and plugins.
How To Collaborate And Review Great Sites
After finding review sites you wish to work with, think about how you can approach them. Keep in mind that not all review websites are open for collaboration. Some review sites prefer to be reviewed organically. Many people are open to hearing pitches. It is important to approach them professionally to improve your chances of being selected to review. Here are some ways to get started on a relationship.
Please Refer To The Submission Guidelines
Software review sites may have forms that allow you to submit your product for possible inclusion on their lists. This should be your first concern. If you cannot find it, their submission guidelines are the next thing you should search for. This is because it contains more steps and is more complex. If neither one is available, it’s best to contact the editor or content manager and find out who they are.
Please Take The Time To Personalize Your Message
Find out more about the reviewer and site, and then tailor your approach to each prospect. If you want to stand out, personalization is key. Write to the reviewers about why you want your tool to be included.
Offer Them To Open A Test Account
Reputable review websites will always seek to test your product in detail because this is the only way to give honest software reviews. It is usually in your best interest for them to have full access and a test account. This is a great opportunity to create strong partnerships.
Mention Your Affiliate Program (If Any)
Affiliate commissions finance most review sites. A partnership with an affiliate partner will greatly increase your chances that you get selected to review the product.
Be Ready For Some Questions
It is not uncommon that reviewers might have questions for you during the test process. They may be curious about the reasons for a feature’s behavior, what might happen in particular situations, whether pricing options are available or any other information they didn’t have time to verify. These questions can be answered quickly, and it is in everyone’s best interests to verify the accuracy of published information.
It can be challenging to find and work on the most reputable software review sites. It requires patience and a long-term commitment. It’s worth it for the long-term benefits.
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